Who cares if your genome is ready for prime-time, when it’s available on demand?

On Monday the consumer genomics company Helix launched a “DNA App Store:” a one-stop interpretation shop for your personal genomic information. Commercialization of personal genetic information has been gaining momentum for over a decade, mostly through direct-to-consumer testing companies such as 23andMe and AncestryDNA, but this announcement from Helix seems to represent a phase change. Read More…