Getting paid for your DNA

There’s a new genetic sequencing company that wants you to get paid for donating your DNA data to science. Launched in December, Genos’s service costs around $500 and gives customers the ~3% of their genome sequence that codes for proteins, the “exome.” Additionally, Genos’s platform allows users to share their exome data with (academic and commercial) researchers…and get paid for it.

Let’s evaluate what is and isn’t novel about this proposition. First, people have been able to order direct-to-consumer genetic tests for over a decade. Exome sequencing is a little newer and shinier compared to the smaller scale microarray technology used by major players such as 23andMe and Ancestry DNA, but the general idea is well-precedented. Second, it’s not unusual for people to get paid for participating in research, genetic or otherwise. You take time to fill out a survey or participate in an interview, so why not get a token of appreciation (maybe $20 or $50) for your time and efforts. Note researchers and regulators do want these “incentives” to stop short of being coercive, meaning that it shouldn’t be so much money that a person who otherwise wouldn’t want to participate feels compelled to because they want/need the money.

Ok, so DTC data: not new; getting money for research participation: not new. What does seem to be raising some eyebrows (and piquing some purse strings) is, I think, the directly transactional nature of a customer sharing their — already generated — genetic data with researchers and getting paid, potentially much more than a typical participation incentive. Perhaps over and over again, each time they give Genos permission to share their slice of the company database with another researcher.

Golden DNA helix with money bag at end.

It seems a bit….smarmy. Over commercialized and over commodifying genetic data at the boundary of commerce and research — granted that research can be academic or commercial. Feeling conflicted about these developments myself, I was glad to see a recent Commentary on the topic in Nature Biotechnology. Written by legal experts, the Commentary reviews the strengths and weaknesses of a system where research participants are paid directly for their data. I’ll summarize the arguments here, in part because the full article is behind a paywall, and also because it allows me to weigh in on parts of the argument.


1. Respect for persons. Research can be lucrative so the people contributing data should be more valued, i.e. via direct compensation.

2. Uniqueness of information. Paying for genetic data recognizes its high value and importance to people.

My note: This is a vote for genetic exceptionalism – the idea that genetic data is somehow special and sacrosanct compared to other types of personal data. To this point I would counter maybe we shouldn’t be encouraging people to attach so much self worth and interest to their DNA sequence.

3. Promotes fairness and equality. Researchers profit and benefit from people’s data, so people should similarly profit and benefit.

My note: Valid point, but this goes against legal precedents in the US that people do not hold a financial stake in their biological specimens, and extracted data, once donated to research. But law and ethics are not the same, so there is definitely something here.

4. Greater good. The Genos model may encourage more people to participate in research, which benefits all.


1. Might decrease willingness to share. Studies have shown that when people would usually contribute out of altruism, offering them something in return actually decreases participation.

2. Undermines individual autonomy. Offering money may coerce people to participate, actually reducing their personal freedom.

My note: see earlier mention of researchers not wanting to offer so much money to would-be participants, for this every reason. Maybe a matter of “how much”, not “if”, when it comes to payout.

3. The problem of valuation. It may be difficult to assign value to an individual’s genome and thus what people are compensated may not reflect the true value.

My note: right, even giving someone $200 for their genome (the upper limit of the compensation range noted by Genos) could fall short of how much that individual’s genome actually benefits the researcher or company.

While the paper does present both sides, it comes off as saying “this is basically inevitable, so let’s strive for the best outcome possible.”

Genos is making people’s exome sequence available to them, as a personal resource, and also one they can “shop around” to different researchers. Part of this is line with an argument I made in Nature last fall, that genetics researchers should offer to give data back to participants if the participants want it. The reasoning being that more people might turn away from traditional research in favor of consumer genomics, which does make the “raw” data available. I wrote about good things that happen when people become “stewards of their genetic data.” With Genos it goes one step further, in that people become their own data brokers.

It begs the question: what is the right way to reciprocate and engage with research participants? The most traditional approach is to rely on the individuals’ altruism to improve the greater good, promising them no individual benefit in return. I don’t think this is the right model anymore, especially when current information infrastructures make it easier to give something back. But is Genos the right model? What about research models that offer people back some bits of interpretation in exchange for donating their genetic data? Sites such as or openSNP, for example. Is that an even and fair exchange? I do wonder, especially in our current state of knowledge where genetic data is arguably more useful in the aggregate, to answer research questions using thousands of people’s data at once, versus an individual with their own genome trying to squeeze some drops of meaning from wringing out that double helix. I think such tools might still be leaning more heavily on people’s interests in general altruism than personal gain.

It will be interesting to see how the Genos roll-out goes over the next couple of months. Perhaps they are bringing us closer to Professor George Church’s vision, quoted on the company home page: “It should be our birthright that everybody on the planet should have access to their own genome.” (Oh, but p.s. New Yorkers – it’s not your birth right yet; Genos can’t ship a test kit to you…)

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